The automotive industry is going through the most challenging period in its history. Companies need to ask some crucial questions to survive—and even thrive—in the downturn:

How do we adapt to new markets that are different in terms of consumer demographics, local competitors, supplier base, and channel structures?

How do we redefine our market strategies to handle more-specific segmentation, challenging emissions regulations, and alternative drive-train technologies?

How should we react to new cooperation schemes between OEMs and suppliers as well as global consolidation throughout the industry?
LB Research has a proven track record of assisting automakers to improve their products before launch, to assistant the manufacturers in better channel management and also very efficient in widen the consumer base, etc.

Launch Different Marketable Products

We offer various types of research and consulting services to help automotive manufacturers offer the right products to different market segments. These research and consulting services include market segmentation and evaluation, competing products research, product positioning research, product concept clinic, product clinic, product launch strategy, product launch & tracking consulting, product competitiveness research, positioning clinic, etc.

Plan and Manage Distribution Network

We provide channel solutions to help automotive manufacturers design distribution network, assess and select distributors and establish sales and service standards. We provide Vehicle Customer Satisfaction Research and Mystery Shopper Research as well as Consulting and Training services to assist automotive manufacturers in assessing and improving distributor's service capability and service level.

Promote Brand Awareness

Our Brand Solutions assist automotive manufacturers to develop long-term brand strategies and work out effective execution plans through brand checking and diagnosis, brand strategy planning, brand strategy execution plans and other services. We also provide Ad Test and Ad Effect Assessment to help manufacturers produce best brand ads and assess advertisement effectiveness

Improve Marketing Effectiveness

Our Chinese Affluent Consumers Lifestyle Database built up on the basis of consumer information of China's vehicle owners and other affluent people, can help automotive manufacturers define target customers and understand their media behavior so as to Select the Best Media for Advertisement. Our Ad Test and Ad Effect Assessment can help automotive manufacturers design appropriate advertisement content and assess its effectiveness.

We also make us ofe of our Unparalleled Databases of Institutions and Consumers to provide all means Direct Marketing such as telemarketing, direct mailing, email marketing, SMS marketing, and event marketing to assist automotive manufacturers in their one-to-one marketing, helping acquire new customers and manage customer relationship.